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Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line

Mike Fritz, Paul D. Berger




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 | #1419092 in Books |  2015-03-17 |  2015-03-03 | Original language:English | PDF # 1 |  9.25 x.90 x7.50l,1.47 | File type: PDF | 396 pages

|| |"The writing is clear and lucid. The authors make highly technical content, including the use of necessary equations, readable and understandable… all UX researchers, no matter their experience level, should find this book valuable and so it is recommen

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data-not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descripti...

You easily download any file type for your device.Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line   |  Mike Fritz, Paul D. Berger. I really enjoyed this book and have already told so many people about it!

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