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Product Research: The Art and Science Behind Successful Product Launches

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 | #6747827 in Books |  Springer |  2009-11-23 | Original language:English | PDF # 1 |  9.21 x.75 x6.14l,1.40 | File type: PDF | 305 pages

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||From the Back Cover||New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. |This book is a compendium of research articles on various issues concerning product research, |written

7. 1. 1 Background Uncertainty can be considered as the lack of adequate information to make a decision. It is important to quantify uncertainties in mathematical models used for design and optimization of nondeterministic engineering systems. In general, - certainty can be broadly classi?ed into three types (Bae et al. 2004; Ha-Rok 2004; Klir and Wierman 1998; Oberkampf and Helton 2002; Sentz 2002). The ?rst one is aleatory uncertainty (also referred to as stochastic un...

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