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7 Ways to Hack the Mind of the Online Shopper: A Visual Guide for Retailers and Ecommerce Companies

Jennie Wong




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 | #2281253 in Books |  2016-08-16 | Original language:English |  9.00 x.15 x6.00l, | File type: PDF | 62 pages

||1 of 1 people found the following review helpful.| Online retailers: Make your customers happy! Please read this book now and start following its solid, research-based advice.|By Liz Guthridge|Online retailers, please make a micro-commitment to your devoted customers. Read this book now and then adopt one of these seven hacks. (Of course, we'd be thrilled if you'd immediately start work on the other six.) You would make our bra| |"This book focuses exclusively on the cognitive principles that matter to retailers and ecommerce companies, culled from decades of research.  Jennie gets right to the point, and gives actionable examples that can be implemented right away." --Nir Eyal

Does your ecommerce site appeal to the caveman brain, or are you missing the mark?

It may look like your online customers are buying with their laptop or smartphone, but don’t be fooled. The real hardware they’re shopping with is not their device, but rather their brain. Specifically, their caveman brain.
 
Award-winner researcher and entrepreneur Jennie Wong, Ph.D. has distilled decades of relevant findings in cog...

You can specify the type of files you want, for your device.7 Ways to Hack the Mind of the Online Shopper: A Visual Guide for Retailers and Ecommerce Companies   |  Jennie Wong. Which are the reasons I like to read books. Great story by a great author.

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