[PDF.90ll] Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

[PDF.gm12] Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Data Mining Techniques: For  Michael J. A. Berry, Gordon S. Linoff epub
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 | #942516 in Books |  2004-04-09 | Original language:English | PDF # 1 |  9.28 x1.38 x7.40l,2.05 | File type: PDF | 672 pages

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||7 of 7 people found the following review helpful.| Data Mining book you should read first|By Keith McCormick|Be careful, the first edition is MUCH older. Make sure you get the current 2004 edition.

There are most recent books, but this one is still worth reading first. This is especially true is you are an analyst. Managers of analysts might enjoy Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart o|From the Back Cover|The unparalleled author team of Berry and Linoff are back with an invaluable revised edition to their groundbreaking text |The world of data mining has changed tremendously since the publication of the first edition of Data Mining Techniques

• Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems
• Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support
• The authors build on their reputation for co...
  
  You can specify the type of files you want, for your gadget.Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management   |  Michael J. A. Berry, Gordon S. Linoff.Not only was the story interesting, engaging and relatable, it also teaches lessons.
  
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