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Information Rules: A Strategic Guide to the Network Economy

Carl Shapiro, Hal R. Varian




[PDF.bh28] Information Rules: A Strategic Guide to the Network Economy

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 | #117906 in Books |  1998-11-19 | Original language:English | PDF # 1 |  8.96 x1.35 x6.78l,1.61 | File type: PDF | 368 pages

||1 of 1 people found the following review helpful.| A text book for commercial strategy in the Information Economy|By A. Barton|This book tied together a lot of concepts that I was vaguely aware of e.g. lock-in, discounting of information products and standards wars. Until reading it however had no idea that these and other information economy strategies could all be treated together in such a holistic way. The book is clearly w|.com |Chapter 1 of Information Rules begins with a description of the change brought on by technology at the close of the century--but the century described is not this one, it's the late 1800s. One hundred years ago, it was an emerging telephone and ele

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, o...

You can specify the type of files you want, for your device.Information Rules: A Strategic Guide to the Network Economy   |  Carl Shapiro, Hal R. Varian. I was recommended this book by a dear friend of mine.

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